Alexander Ionides, the Greek Consul-General in London commissioned Phillip Webb and William Morris to transform his magnificent house, No. 1 Holland Park (now the Greek Embassy) into a showpiece of the decorative talents of William Morris and his circle. In the photograph of the Marble Hall (from the Studio, 1897) a magnificent Morris and Co. carpet may be seen. Ionides and Morris had a shared interest in Middle Eastern design, and Morris and Co bought dyes used for dying carpets from Ionides & Co., the family;s textile firm.
Ionides’s son, Alexander Ionides, inherited the house, which was sold ten years later his widow to the trustees for the sixth Earl of Ilchester. After damage by incendiary bombs in World War II the property passed to London County Council in 1952. When the council decided to demolish what remained of the house in 1953 nothing of value was found in the interior.
Of the original furnishings in the house, a piano designed by Burne-Jones, a Morris carpet, and a tapestry designed by William Morris, Philip Webb and J. H. Dearle, are in the Victoria and Albert Museum, London. A second Morris and Co. carpet is now on the market. A second Morris and Co. carpet, bought from Bonhams, London a number of years ago and listed in Malcolm Haslam’s book, Arts and Crafts Carpets (1991), is currently for sale. It dates from ca. 1883 and measures 508 x 131 cm. For a private viewing in the Holland Park area contact Dominic Woods, firstname.lastname@example.org.